October 22nd, 2019

We’ve acquired UK video platform, Buto

We’re proud to announce that we've acquired UK video platform, Buto.

Since launching our TwentyThree video marketing platform and adding our breakthrough webinar tool, we’ve seen significant pick-up from growth companies and enterprises globally. From startups with edgy martech stacks all about integration to global enterprises with a focus on enabling video across the entire organization.

Buto has been successful at video-enabling some of UK’s largest enterprises and we’re happy to add their enterprise skills and strong UK client roster to our portfolio.

Every day, we’re seeing organizations shift from text to video in every customer touchpoint they engage in. We’re excited to be video-enabling these change-makers and being on the journey into the visual era together with them.

“I’ve been really impressed by how TwentyThree has been leading and defining video marketing,” said Andy McNamara, CEO of Buto. “Their webinar offerings, marketing integrations, and lead generation tools will help Buto customers take their video strategies to the next level. We’re happy to have found a new home for Buto.”

It’s our first-ever acquisition in a video marketing space that’s maturing every day. Our ambition is always to build a leading global player out of Europe. And as the only European player in the race to be the video marketing platform of choice for digital marketers, we’re happy to add significant UK companies.

As part of the acquisition, all Buto customers will transition to using the TwentyThree video marketing platform and we’ll be ending the support for the Buto platform in the summer of 2020.

We thank the Buto team for putting their trust in TwentyThree as their new home. 

Find the press release here.

Read more about the acquisition in the news:

Video marketing platform TwentyThree acquires Buto to expand into enterprises Read more here

TwentyThree Acquires UK Enterprise Video Platform Buto to Build Global Video Company out of Europe Read more here

Serieiværksætter på opkøb i England for lånte millioner Read more here

Dansk videomarketing-platform med Thomas Madsen-Mygdal i spidsen køber engelsk konkurrent Read more here

Glem investorpenge - vi gør det på den gamle måde Read more here