As many of you know, LinkedIn has been building a video product and they’ve finally released it for companies to share video on their network. And today, we’re pleased to be the first video marketing platform to support LinkedIn Video, allowing marketers to easily run and distribute their videos on LinkedIn.
Why’s this important for marketers? LinkedIn found that Company Page videos are 5x more likely to start a conversation among members than other types of content.
“LinkedIn is one of our most important channels for user acquisition, so we’re excited that TwentyThree’s LinkedIn support allows us to run all of our social and website video from a single platform,” said Glen Hagensen, Head of Marketing at Templafy.
TwentyThree allows marketers to run video on Facebook, Twitter, YouTube, and now, LinkedIn. This is part of the TwentyThree product approach to “Run Your Video Everywhere” and to have FullMetrics™ for video performance across all channels. Additionally, TwentyThree’s video marketing platform empowers marketers to integrate and add video to their marketing stack and successfully run video with inbound and demand generation.
“We’ve seen incredible demand for LinkedIn support,” said Thomas Madsen-Mygdal, CEO and founder of TwentyThree. “By adding LinkedIn to our platform, marketers can now run all of their video from one platform, where they can easily distribute video content and get in-depth analytics across channels.”
Through TwentyThree, marketers can post LinkedIn Video to their company page and customize the visibility; such as posting a video for only connections, to logged in LinkedIn users, a public audience, or designed for ad-promotion.
TwentyThree and LinkedIn is available immediately for the thousands of marketers, with millions of videos, already using TwentyThree’s video marketing platform.
To get started with sharing LinkedIn video, just log into your TwentyThree account, click on Social, and authorize your company LinkedIn account. After the integration is enabled, you’ll be able to share any existing video content from your TwentyThree library, or upload any new content to share on LinkedIn.
Or, if you haven’t started using TwentyThree, click here to sign up for a free trial and finally integrate and add video to your marketing stack to successfully run video with inbound, social, and demand generation.