Shorter is not always better, as seen in Adweek. We have busted the 90sec video engagement myth in our newest report covering the State of Online Video. Modern marketers use video on almost every channel, but do they know how users are truly consuming their video content? We have gathered data from 300 marketing teams, 1.5m videos, 1.7bn impressions, and 650m video plays, to tell you the story of the importance of video in 2017 and why marketers should use video to drive leads, improve their data, and nurture customers down the funnel.
See what the marketing experts have to say about video at VMAWeek: