As an organically grown European SaaS company, TwentyThree has 40+ employees, a 13,000 square foot office in Copenhagen, recently opened an office in San Francisco, is challenging North American competitors, partnered and integrated with market-leaders such as HubSpot, and seen rapid market adoption since its breakthrough video marketing platform launched in 2016.

“This funding will allow us to further our growth and ambition to bring video marketing platforms to all marketers. I am frequently asked about what funding stage we are in, and I often flip the question to how sustainable our business is,” said TwentyThree CEO and Co-Founder, Thomas Madsen-Mygdal. “For me, it is about building a long-term business that focuses on its customers and employees.”

Video marketing platforms are seeing adoption in 2018, but overall, still trail compared to other MarTech categories. TwentyThree aims to change that - as the only European video marketing platform - by offering a product that empowers marketers to analyze video beyond vanity metrics, integrate with their existing tech stack, run video across every social platform, and generate leads with video.

“As a serial entrepreneur, I look at the current tech industry, which is full of young talent, and I do think it is important to relay the message that founders can build a business organically to fit the market you’re serving,” added Thomas, who previous to TwentyThree, built and sold collaboration platform Podio to Citrix. “We believe it’s important to showcase this type of growth, that there is a different way.”

TwentyThree’s platform is used by hundreds of marketing teams and enterprise companies around the world, and in the past year alone, has hosted 1.5 million videos, measured 1.7 billion impressions, and tracked 650 million video plays.

"You see other companies like Mailchimp and Basecamp that have turned into enterprise-size SaaS companies without VC funding, and that’s what we’re modelling,” said TwentyThree CTO and Co-Founder Steffen Christensen. “We’re excited to continue building TwentyThree and solving video for marketing departments around the world.”

The $2.5 million credit facility will enable TwentyThree to expand in the U.S market, hire top-talent, and continue to build the best product for its customers.

Read more about the funding in the news:

Martech startup TwentyThree takes a $2.5 million credit facility to challenge US rivals Read more here

TwentyThree Raises $2.5M Credit Facility Read more here

Økonomisk kredit på tocifret millionbeløb skal sikre dansk selskab vækst i USA Read more here

Dansk virksomhed sætter fart på USA med 15 mio. kr. Read more here

Tech-millionær: »Vi siger nej til henvendelser fra kapitalfonde hver uge« Read more here