53%

Conversion rate on gated video forms

1600+

Users identified in Marketo engaging with video

9:57

Average engagement minutes

See TwentyThree in action: Request a demo

Branch (branch.io) is the mobile linking infrastructure for the world’s top brands like Airbnb, Pinterest, and Starbucks. Their solutions help marketers drive user interactions into mobile apps, where engagement is higher and conversions increase. Naturally, Branch uses a lot of video to reach out to their audience of marketers and developers. From product videos to webinars to live streams of their Mobile Growth Meetup, Branch’s video strategy was lacking one thing: measurement.

Since we launched TwentyThree [three months earlier] and it’s fully integrated with Marketo, we saw over 600 people engaging with our video content and our video library on TwentyThree. Mostly it’s webinars and case studies and other videos that we did internally. This is all information that is great to use because we can now segment our database and create different logics inside of Marketo. The two platforms, Marketo and TwentyThree, integrate really well so we can run very powerful logic

Franco Caporale

Head of Enterprise Marketing at Branch

Branch had previously relied on video hosting services like YouTube and Facebook to share their video content, but those platforms didn’t provide the insight they sought, nor the integration with their marketing automation platform, Marketo.

After implementing TwentyThree, Branch was able to capture leads through gated video forms, see video activity inside Marketo and Salesforce, and ultimately, improve their full-funnel data to support their sales and marketing departments.

See TwentyThree in action: Request a demo

I strongly recommend anyone to use [TwentyThree], it’s all information that is crucial to run very granular scoring and nurture campaigns. If you really want to create a full-funnel for any prospect or for any customer to engage from the beginning, and then you can really nurture them and understand what they are interested in. And then you can follow up with more content and more videos on the same level. I don’t see any reason why a company would not want to use TwentyThree now that videos are becoming so popular in all campaigns.

Franco Caporale

Head of Enterprise Marketing at Branch