Audience & Connect

Using Google Analytics with TwentyThree

TwentyThree comes with analytics for video-specific behaviour such as loads, plays engagement, dropoff and interaction. This gives deep information about how video is used and performance. To allow video usage to be tracked alongside all your other web content, you can connect your players and TwentyThree-hosted web pages to web analytics tools such as Google Analytics (or GA).

When you connect to Google Analytics, all player events are tracked along with all visits to your video hub, video pages and landing pages on TwentyThree. The collected data can then be used in Google Analytics to track user journeys, to score conversion values and much more.

Connecting to Google Analytics

To connect TwentyThree and Google Analytics, set up a new analytics property.

Then click the Google Analytics icon in Connect on your account and use the GA property identifier to complete the connection. You can find it either through the Power Mode icon or under Audience.

When you connect Google Analytics, you get a number of configuration options:

Testing the connection

When the connection has been enabled, go to any page or player with the tracking active. After this, open up the Real time Overview within Google Analytics to verify that data is showing up.

Using player events

When player event report is turned on, a number of events are forwarded to Google Analytics: Play: The viewer started playing the video. Pause: The viewer paused the video. 25 Watched: The viewer player the 25% percentile of the video. 50 Watched: The viewer player the 50% percentile of the video. 75 Watched: The viewer player the 75% percentile of the video. 100 Watched: The viewer player the 100% percentile of the video. Finished*: The viewer finished playing the video.

Each of these events are tracked alongside the title of the video in question, so you can narrow down events for further analysis.

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