Guide 

The Marketers Guide To Integrating Video Into Marketo & Improving Data

From landing pages to blogs to emails, Marketo has covered most of the marketing tactics required to move customers down the entire buyer’s journey. But with 80% of website data expected to come from video by 2020 (Cisco), it’s essential for marketers to now harness the power of their video data in their Marketo smart campaigns.

In this white paper we’ll cover how marketers can:

Key take aways

  • Setup and activate the TwentyThree x Marketo integration
  • Build lead generating campaigns through video & sync leads to Marketo
  • Nurture those leads through measuring lead scores and video engagement data
  • Segment users based on their video behaviour and data, setting up attribution for video content across the funnel

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