Data | TwentyThree™

5 Video Metrics to Help You Make Better Business Decisions

5 important video metrics that will help marketers make better business decisions.

Jennifer Montague

Head of Growth

The State of Webinars 2018

Marketers have been running webinars for decades. Literally, decades. As one of the oldest and most important legacy digital marketing tools, webinars are built to engage and educate an audience. We surveyed hundreds of marketers around the world to find out...

Setting Up Video Data in Marketo - The Marketers Guide To Integrating Video Into Marketo

From landing pages to blogs to emails, Marketo has covered most of the marketing tactics required to move customers down the entire buyer’s journey. But with 80% of website data expected to come from video by 2020 (Cisco), it’s essential for marketers to now...

TwentyThree FAQ’s: Why GDPR Benefits & Empowers Video Marketers

At TwentyThree, we believe that the implementation of GDPR regulations on May 25th will benefit all of us as individuals and businesses. It only allows businesses to have the information of prospects, leads, and customers that explicitly want them to...

Connecting Your Video Data & Workflow to Any Tool in Your Marketing Stack With Zapier

Today, we are extending the capabilities of TwentyThree by announcing a new integration with Zapier, a tool that allows marketers and organizations to “move info between your web apps automatically.” Through this integration, you’ll now be able to connect...

Head of Marketing Operations

Video + Email: The Marketers Guide to Integrating Video Into HubSpot

This is Part 3 of our white paper, The Marketers Guide to Integrating Video Into HubSpot & Improving Data. In this preview, you’ll get a partial look into how HubSpot users can integrate video into their email workflows, personalized sales emails, and more....

Denica Stroyanova

Accurate Lead Scoring? The Marketers Guide to Integrating Video Into HubSpot

This is Part 2 of our white paper, The Marketers Guide to Integrating Video Into HubSpot & Improving Data. In this preview, you’ll get a partial look into how HubSpot users can use valuable video data to properly lead score prospects (it could be off by as...

Is Your Video Marketing Strategy Data-Driven?

With half of all website data now attributed to video content, it’s never been more important for marketers to make informed and data-driven decisions about their video marketing campaigns. Channels like YouTube and Facebook take up much of the focus of for...