Video Content
Resources

Blog post

6 Ways to Incorporate Video Into Your Content Marketing Strategy

All businesses have a content marketing strategy, but is video incorporated? Learn all the ways video can fit into your content marketing strategy.

Todd Patton
Head of Comms & Story
Blog post

7 Keys to a Complete Video Marketing Strategy in 2019

The reality of the visual internet in 2018 is that it’s - in a word - crowded. There are +1 billion mobile video plays on YouTube, +8 billion views on Facebook, and 3 billion Snapchats created every day. In this blog post, we’ll break down the 7 aspects of...

Todd Patton
Head of Comms & Story
Blog post

Video SEO: How to Improve Your Rank and Optimize Your SERP

Online video content is heavily underutilized in the world of SEO. Therefore, this presents a real opportunity for marketers to not only drive more quality traffic to their website, but to also increase conversion rates and consequently revenue. Learn more...

Christoffer Larsen
VP of Marketing
Blog post

Top 7 Videos for Driving Sales and Revenue

With 68% of consumers preferring video to learn about a product, let’s dive into the 7 video formats that will have a dramatic impact on your sales team and ultimately, the success of your organization.

Dalia Skardžiūtė
Video Marketing Specialist
Blog post

An Inside Look at a Successful Video Production Process

Learn how Lemonlight, a video production agency, works with their clients to create video content that produces real results.

Laura Cueva
Content Strategist
Blog post

5 Ways to Increase Engagement and Generate More Leads with Video

I’m sure it’s not a surprise, but video is no longer just a small piece in a marketers overall strategy, it helps to tell the brand story, explain the product and increase awareness. And driving more viewers and keeping them engaged is the key to a...

Dalia Skardžiūtė
Video Marketing Specialist
Blog post

The Marketing Expert Series

When I first saw Rand Fishkin’s Whiteboard Friday Series, I was enthralled. Here was the CEO of one of the best tech companies in the world, breaking down the most complex SEO strategies, and doing it in a way that could be understood by any viewer. It’s...

Todd Patton
Head of Comms & Story
Blog post

3 Keys to Succeeding With Video Marketing During the Holidays

It’s no secret that the job of a marketer can get chaotic during the holidays. From discounts to revenue numbers to A/B testing, each marketer has set goals, creativity requirements, attention to detail, and a lot of coffee during the holiday season. 

Todd Patton
Head of Comms & Story
Blog post

VIDEO: 20+ Thought-Leaders on Video, Content, Inbound, and More

INBOUND 2017 featured a number of speakers that covered a number of different topics, ranging from video to sales to marketing, and much more. We sat down at the TwentyThree studio with 20+ of these speakers, some of the brightest minds in business to get...

Todd Patton
Head of Comms & Story
Blog post

HubSpot at the TwentyThree Studio: Interviews from INBOUND 17

Day 2 of INBOUND 2017 saw Michelle Obama take the stage in the morning and continued the momentum of the week throughout the Boston Convention & Exhibition Center. 

Todd Patton
Head of Comms & Story
Blog post

Interviews from the TwentyThree INBOUND 17 Studio w/ CoSchedule, Epipheo, Phil Pallen, and Rakuten Marketing

INBOUND 2017 is all about “don’t embrace the future, charge into it,” and we heard a lot of good advice for doing exactly that at our TwentyThree studio. From Garrett Moon, CEO of CoSchedule to Brand Strategist Phil Pallen to Epipheo’s CEO Jeremy Pryor to...

Todd Patton
Head of Comms & Story
Blog post

Tips, Tricks & Hacks to Succeeding With Video at INBOUND 2017

HubSpot’s INBOUND 2017 is quickly approaching at the end of September (you can meet the TwentyThree team there at booth M13) and we’re excited to learn, network, and most importantly, share what we’ve learned with the rest of the marketing world.

Todd Patton
Head of Comms & Story
Blog post

Is Your Video Marketing Strategy Data-Driven?

With half of all website data now attributed to video content, it’s never been more important for marketers to make informed and data-driven decisions about their video marketing campaigns. Channels like YouTube and Facebook take up much of the focus of for...

Todd Patton
Head of Comms & Story
Blog post

Q&A: The Future of Storytelling w/ Carlos Gil

We were incredibly excited to be a partner at Komfo Summit this year in Copenhagen and have the opportunity to learn and interact with some of the brightest minds in tech.

Todd Patton
Head of Comms & Story
Blog post

5 Reasons Why Video Marketing Matters

Video has been creating human connections between businesses and customers for decades. Whether that was a 30 second commercial on soap operas in the 1950’s, or a viral video on Facebook, video creates a meaningful experience each time it gets an impression,...

Todd Patton
Head of Comms & Story
Blog post

The Guide to Using Video for Every Stage of the Marketing Funnel

Video is powerful, it’s personal, and it’s the future for all marketing departments - both B2B and B2C - to engage their audience in a way that leaves a lasting impact. According to HubSpot, video represents 74% of all internet traffic, while Cisco predicts...

Todd Patton
Head of Comms & Story