Whitepaper 

The State of Video Marketing in 2018

Did you know that 82% of marketers plan to produce more videos in 2018? Or that two-thirds of marketing teams don’t use a video marketing platform? In The Influence & State of Video Marketing in 2018, we surveyed hundreds of marketers around the world to collect data on exactly how video marketing is playing a role in business.

In The State of Video Marketing 2018, we’ll cover a number of pressing questions that impact marketers around the world:

Key take aways

  • What types of content are most common among marketers?
  • How many total videos marketers plan to produce in 2018, and how that compares to 2017?
  • The amount of money and resources marketers spend on video marketing?
  • Do marketers plan to increase their video marketing spend in 2018?
  • How many brands use a video marketing platform?
  • Which video channels are most popular?
  • Are marketers integrating their video data into their entire marketing tech stack?
  • What’s the most common way that marketers produce videos?

Download The State of Video Marketing in 2018